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Available · London & Worldwide

Smarter financial leadership.
Automated. Always on.

DreX CFO combines senior-level financial expertise with intelligent automation — giving growing businesses real-time clarity, strategic insight, and measurable results, without the cost of a full-time CFO.

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About / Our story

Senior financial leadership, finally accessible.

Founded by Haroon — a chartered financial professional with 10+ years across accounting, valuation, and strategic advisory — DreX CFO closes the gap between bookkeeping and a full-time CFO.

DreX CFO was founded with one goal: to make senior CFO-level financial leadership genuinely accessible — combining deep expertise with modern automation tools to deliver faster, smarter, more impactful results.

We go beyond traditional advisory. We integrate intelligent automation into every engagement — from reporting dashboards and real-time cash-flow models to data-driven KPI tracking and scenario forecasting. Clients get the same quality of insight as a world-class finance team, delivered more efficiently and at a fraction of the cost of a full-time hire.

Over 100 clients across multiple industries and countries have trusted DreX CFO to manage, analyse, and optimise their finances. Whether you're a freelancer needing structure or an SME preparing for your next investment round — we're the partner you've been looking for.

"
A note from the founder

The best financial decisions are made with clarity — not chaos. We give every client the data, the insight, and the strategy to move forward with confidence.

Haroon
Founder · DreX CFO
What we stand for

Three principles guide every engagement.

01
Foundation

Clarity over chaos

Every number on every dashboard answers a real question. We replace spreadsheet sprawl with a single source of financial truth — one that you, your board, and your investors all read the same way.

no jargon · no surprises
02
Direction

Insight, not just data

Reporting is the baseline. We translate movement in your numbers into the next decision worth making — and the one to avoid. The output is judgement, backed by evidence.

decisions · not dashboards alone
03
Leverage

Automation as leverage

Modern tools handle what they should — reconciliation, reporting, refresh cycles. Our time goes where it matters: strategy, scenario planning, and the call you need to make this quarter.

software for speed · humans for judgement
Services

Five ways DreX CFO moves your numbers.

01 · Service

Fractional CFO Services

Senior CFO leadership on a flexible basis. Board-ready reporting, strategic planning, and the calls only an experienced operator can make.

02 · Service

Accounting Services

Month-end close, management accounts, statutory compliance — handled with rigour and the responsiveness of a partner who knows your business.

03 · Service

Strategic Financial Modelling

Three-statement models, scenario forecasts, unit economics, and valuations — built to drive real decisions, not just live in a deck.

04 · Service

Audit Readiness

From document trail to control framework, we prepare your business for audit calmly and confidently — a routine review, not a stressful event.

05 · Service

Financial Packages

Structured entry-level engagements for businesses not yet ready for full ongoing services. Fixed scope, fixed timeframe, high-impact result.

How it works

A five-step path from questions to clarity.

No long onboarding. No mystery. Every engagement follows the same structured rhythm — so you know exactly what happens, and when.

01
Free Consultation
A free discovery call to understand your business, your goals, and where DreX CFO can add the most value. No commitment, no pressure — just an honest conversation.
02
Financial Assessment
A thorough review of your financial position — cash flow, reporting systems, expenses, and operational metrics — to identify gaps, risks, and opportunities.
03
Custom Strategy & Roadmap
A tailored financial strategy aligned with your business model, goals, and growth plans. Automated reporting tools are set up to give you real-time visibility from day one.
04
Implementation & Integration
We embed with your team and existing systems — deploying enhanced reporting, automated dashboards, financial controls, and performance metrics with minimal disruption.
05
Ongoing Monitoring & Support
Continuous performance monitoring, regular strategy reviews, and proactive guidance — adjusting course as your business grows, your goals evolve, and market conditions change.
Why DreX CFO

Closing the gap between records and results.

The problem we solve

Most growing businesses are caught between a bookkeeper who keeps records but offers no strategy — and a full-time CFO they can't yet justify or afford. That gap costs clarity, cash flow, and growth.

left of youBookkeeper
DreX · the bridge
right of youFull-time CFO
+

Senior expertise without overhead

ACCA · CFA · MSc-credentialed leadership, engaged at the level your business needs — not at the cost of a full-time hire.

~

Automation built into every engagement

Reporting dashboards, real-time cash-flow models, KPI tracking — running from day one, accurate around the clock.

→

Decisions, not just data

We don't deliver reports. We deliver the next move — backed by clean data and ten years of judgement across sectors.

✦

Sector-agnostic, founder-fluent

From SaaS to retail to professional services — the model adapts. The standard doesn't.

Client voices

A 5-star record, earned engagement by engagement.

★★★★★
Business Valuation
Haroon delivered a valuation that held up under serious investor scrutiny. Calm, precise, and the model was bulletproof — we closed the round on stronger terms because of it.
M
Founder, Verified Client
Series A · Technology
★★★★★
FP&A
For the first time we have monthly reporting we can actually trust. The dashboards run themselves and our board meetings are now about decisions — not reconciling numbers.
S
CEO, Verified Client
Professional Services
★★★★★
Forecasting & Cash Flow
The 13-week cash model is something I check every Monday morning. It has changed how we hire, how we invest, and frankly how I sleep.
J
Founder, Verified Client
D2C Retail
★★★★★
Pro Forma & Modelling
We needed an investor-grade model in three weeks. Got one in two. Detailed, defensible, and DreX walked our CFO through every assumption.
A
COO, Verified Client
Healthcare Tech
★★★★★
Business Valuation
Haroon delivered a valuation that held up under serious investor scrutiny. Calm, precise, and the model was bulletproof — we closed the round on stronger terms because of it.
M
Founder, Verified Client
Series A · Technology
★★★★★
FP&A
For the first time we have monthly reporting we can actually trust. The dashboards run themselves and our board meetings are now about decisions — not reconciling numbers.
S
CEO, Verified Client
Professional Services
★★★★★
Forecasting & Cash Flow
The 13-week cash model is something I check every Monday morning. It has changed how we hire, how we invest, and frankly how I sleep.
J
Founder, Verified Client
D2C Retail
★★★★★
Pro Forma & Modelling
We needed an investor-grade model in three weeks. Got one in two. Detailed, defensible, and DreX walked our CFO through every assumption.
A
COO, Verified Client
Healthcare Tech
★★★★★
Business Valuation
Haroon delivered a valuation that held up under serious investor scrutiny. Calm, precise, and the model was bulletproof — we closed the round on stronger terms because of it.
M
Founder, Verified Client
Series A · Technology
★★★★★
FP&A
For the first time we have monthly reporting we can actually trust. The dashboards run themselves and our board meetings are now about decisions — not reconciling numbers.
S
CEO, Verified Client
Professional Services
★★★★★
Forecasting & Cash Flow
The 13-week cash model is something I check every Monday morning. It has changed how we hire, how we invest, and frankly how I sleep.
J
Founder, Verified Client
D2C Retail
★★★★★
Pro Forma & Modelling
We needed an investor-grade model in three weeks. Got one in two. Detailed, defensible, and DreX walked our CFO through every assumption.
A
COO, Verified Client
Healthcare Tech
Team

Led by a chartered hand and a builder's instinct.

Haroon — Founder, DreX CFO
HaroonFounder · DreX CFO
Founder · Lead Advisor

Ten years of finance, built into one practice.

Haroon is a chartered financial professional with more than a decade of experience across accounting, financial analysis, valuation, and strategic advisory. He has partnered with everyone from pre-seed founders to institutional investors — and built DreX CFO to give them all access to the same quality of financial thinking.

His approach combines technical depth with practical empathy for what it actually takes to run and grow a business — and a conviction that modern automation should serve judgement, not replace it.

ACCACFAMSc Business AnalyticsBSc Accounting & Finance
Contact

Let's talk about your business.

Schedule a free 30-minute consultation. No commitment — just a direct conversation about how we can help you achieve financial clarity, smarter reporting, and measurable growth.

Phone+44 7561 325182
Emailharoonbutt1662@gmail.com
LocationLondon, United Kingdom
HoursMonday – Friday · 9am – 6pm GMT

Book a free 30-min consultation

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